As the COVID-19 has forced many big sports tournaments to be postponed to an indefinite time and being pushed to 2012; IPL 2020 which was scheduled for April 2020 is being played in the month of September 2020. However due to Corona restrictions, the fans gathering at stadiums have been banned and thus people are left with the only option of watching IPL matches through digital medium. In a sense IPL 2020 goes Digital in this COVID-19 Era.
IPL 2020 Advertising on Social Media Platforms
Let’s check out other aspects of IPL 2020 going Digital in this COVID-19 Era:
Digital ads on Social Media for IPL 2020
In this year 2020, IPL 2020 going Digital can be ascertained with the fact that the advertising on various digital platforms like Facebook, YouTube and many other social media channels is expected to rise up to 20% this year. Also, as per the expectation, these digital expenses on IPL 2020 could easily reach to about 35%.
Fans not allowed in Stadiums for IPL 2020
Also, due to the restrictions of the fans not allowed in the stadiums to watch the IPL Matches of 2020, the only option left for all of us, is to watch them on live streaming and on DTH. This again pushes the digital aspect of IPL 2020 2-3 steps further.
Audience at Hotstar in IPL 2020
The audience at live streaming platforms like Hotstar etc is sure going to be at maximum high as the reason mentioned above (Fans not allowed in stadiums). In the year 2019, Hotstar saw an almost 300 million audience, which is going to see a huge surge in 2020. Also, the IPL 2020 being among very few cricket tournaments, the people are left with almost no options except watching IPL 2020.
Theaters and Cinema Halls are closed
At this moment, Theatres and Cinema Halls are closed, thus young generation are left with no other choices except watching the premium tournament IPL 2020 live on TVs and other streaming platforms.
Star Sports Advertising Revenue from IPL 2020
As per a data collected, Star India could be gathering more than Rs 2000 crore in advertising revenue from the this IPL 2020 even if this is the time of Covid 19. Star India has signed 5 copresenting sponsors and 13 associate sponsors which also includes Facebook.
New Features at Disney Hotstar
This year, Disney Hotstar has come up with new features in the form of an interactive Watch’N Play social feed. This Watch’N Play social feed allows a nationwide virtual community of cricket lovers to share excitement and support, even while watching the matches live on the Hotstar platform. Also, interactive emoji stream, in the form of ‘Hotshots’ selfies and new video feature ‘Duets’ allows lets cricket fans to create customized videos and thus showcase their performance of famous shots and several other reactions of their IPL superstars.
With the huge number of sports tournaments going down in this COVID-19 Era since March 2020, huge viewership is surely expected for IPL on digital. IPL 2020 is ruling the Digital Media.