Last Updated on August 26, 2021 by Rashid Hassan
As the COVID-19 has forced many big sports tournaments to be postponed, while many have gone without crowds in stadiums; Even if due to Corona restrictions, the fans gathering at stadiums have been banned; people are left with the option of watching IPL matches through digital medium. In a sense IPL 2021 goes Digital in this COVID-19 Era.
IPL 2021 Advertising on Social Media Platforms
Let’s check out other aspects of IPL 2021 going Digital in this COVID-19 Era:
Digital ads on Social Media for IPL 2021
In this year 2020, IPL 2021 going Digital can be ascertained with the fact that the advertising on various digital platforms like Facebook, YouTube and many other social media channels is expected to rise up to 20% this year. Also, as per the expectation, these digital expenses on IPL 2021 could easily reach to about 35%.
Fans not allowed in Stadiums for IPL 2021
Also, due to the restrictions of the fans not allowed in the stadiums to watch the IPL Matches of 2021, the only option left for all of us, is to watch them on live streaming and on DTH. This again pushes the digital aspect of IPL 2021 2-3 steps further.
Audience at Hotstar in IPL 2021
The audience at live streaming platforms like Hotstar etc is sure going to be at maximum high as the reason mentioned above (Fans not allowed in stadiums). In the year 2019, Hotstar saw an almost 300 million audience, which is going to see a huge surge in 2021. Also, the IPL 2021 being among very few cricket tournaments, the people are left with almost no options except watching IPL 2021.
Theaters and Cinema Halls are closed
At this moment, Theatres and Cinema Halls are closed, thus young generation are left with no other choices except watching the premium tournament IPL 2021 live on TVs and other streaming platforms.
Vivo is back again in IPL 2021
Vivo is back again with the title sponser in this year IPL 2021 after a deal worth 440 crore per year from VIVO and will be looking to gather huge revenue.
New Features at Disney Hotstar
This year, Disney Hotstar has come up with new features in the form of an interactive Watch’N Play social feed. This Watch’N Play social feed allows a nationwide virtual community of cricket lovers to share excitement and support, even while watching the matches live on the Hotstar platform. Also, interactive emoji stream, in the form of ‘Hotshots’ selfies and new video feature ‘Duets’ allows lets cricket fans to create customized videos and thus showcase their performance of famous shots and several other reactions of their IPL superstars.
With the huge number of sports tournaments going down in this COVID-19 Era since March 2020, huge viewership is surely expected for IPL on digital. IPL 2021 is ruling the Digital Media.